Shelf Share
AI Retail Visibility & Market Intelligence Platform
About the Solution
Shelf Share is an AI-based retail analytics solution that measures product visibility, shelf occupancy, stock availability, and competitor presence across retail outlets.
It empowers sales and merchandising teams with actionable intelligence to improve retail execution and grow market share.
The Challenge
FMCG brands lose millions annually due to poor retail execution: products placed on bottom shelves, out-of-stock SKUs hidden by rival items, and lack of visibility into competitor shelf expansions across thousands of fragmented retail stores.
Field sales audits were subjective, manual, slow, and impossible to scale reliably.
Our Technical Solution
Ivon Tech Hub engineered a computer vision image recognition mobile and cloud platform.
Field merchandisers simply snap a shelf photo using the mobile app. The AI automatically detects all product facings, calculates the exact Share of Shelf (SoS) percentage, identifies competitor products, and flags Out-of-Stock (OOS) conditions in seconds.
Centralized BI dashboards aggregate field data across territories, retailers, and brand categories.
Key Benefits
- Shelf share analysis
- Competitor benchmarking
- Stock availability monitoring
- Retail execution tracking
- AI-powered image recognition
- Market intelligence dashboard
Business Impact
- Improved retail visibility
- Increased sales opportunities
- Better merchandising decisions
- Enhanced distributor performance
Experience Shelf Share
Explore live public apps, stores, and demo walkthroughs delivered for this client.
Platform Capabilities
Instant Shelf Share Calculation
Automatically detects product facings and computes precise percentage share of shelf space against competitors.
Planogram Compliance Auditing
Compares real shelf layouts against designed planograms to flag missing SKUs or improper eye-level placements.
Real-Time Out-of-Stock (OOS) Alerts
Immediately detects empty shelf gaps and sends automated restocking triggers to distributors.
Competitor Benchmarking & Pricing
Recognizes competitor packaging, promotion tags, and price stickers to deliver actionable intelligence.
Field Merchandiser Mobile App
Offline-capable mobile app with guided photo capture, blur detection, and instant on-device feedback.
Executive Market Intelligence Portal
Heatmaps, brand market share trends, store-by-store compliance scores, and territory performance benchmarks.
Technologies & Frameworks
Built using industry-standard modern engineering tools for high scalability, real-time response, and enterprise security.
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